Digital pr and outreach specialist

Location: Remote (Guadalajara or CDMX) Job Type: Full-Time (Independent Contractor) Working Hours: Monday – Friday, 8:00 AM – 4:00 PM ET About Us Calavera New York is a growing e-commerce jewelry brand. We are looking for a highly motivated and creative Digital PR Specialist to help us amplify our brand presence, build high-quality backlinks, and secure media coverage in the fashion, jewelry, and lifestyle spaces. The Role In this role, you will be the digital voice of our brand to the media. You will blend traditional public relations with modern SEO strategy to get journalists to write about Calavera New York, while strategically identifying and securing placements on high Domain Authority websites to boost our search rankings. Media Outreach & Pitching: Act as our digital PR representative. Utilize SEO tools (such as Ahrefs, Semrush, or Moz) to identify relevant, high-DA websites, blogs, and digital publications for potential partnerships. Negotiate and secure brand presence on targ...