Panther Labs
Digital Marketing Strategy and Optimization Lead
Job Description
Enhance digital marketing operations as a Digital Marketing Manager. Drive engagement and conversion through optimized website experiences and targeted marketing campaigns, all within a remote-first culture.
You'll own digital marketing execution and analysis, focusing on the performance of website, email, and paid media channels. Develop and implement CRO strategies, manage SEO/AEO initiatives, and build scalable lifecycle programs using HubSpot. Collaboration with marketing teams will be key to align on high-intent traffic strategies, ensuring improved engagement and pipeline results.
Key Responsibilities:
• Own and optimize website performance to boost conversions
• Conduct A/B testing to refine messaging and creative
• Execute organic growth initiatives through SEO and AEO
• Partner with product marketing to enhance traffic generation
• Develop and manage lifecycle marketing strategies in HubSpot
Requirements:
• 4+ years B2B digital marketing experience n...
You'll own digital marketing execution and analysis, focusing on the performance of website, email, and paid media channels. Develop and implement CRO strategies, manage SEO/AEO initiatives, and build scalable lifecycle programs using HubSpot. Collaboration with marketing teams will be key to align on high-intent traffic strategies, ensuring improved engagement and pipeline results.
Key Responsibilities:
• Own and optimize website performance to boost conversions
• Conduct A/B testing to refine messaging and creative
• Execute organic growth initiatives through SEO and AEO
• Partner with product marketing to enhance traffic generation
• Develop and manage lifecycle marketing strategies in HubSpot
Requirements:
• 4+ years B2B digital marketing experience n...