Link-Worldwide
Digital Marketing Specialist (Xico)
Job Description
We are a global leader in energy consulting, working closely with clients to navigate the complexities of the energy landscape. Our expertise provides authoritative technical, commercial, and operational analysis that unlocks value, manages risk, and promotes sustainable, long-term profitability for our customers. Together, we are shaping the future of the evolving global energy system. The Position
Responsibilities- Digital Advertising: Plan, launch, and optimize paid campaigns on Google Ads and LinkedIn, ensuring strong ROI.
- Analytics & Reporting: Track campaign performance, analyze engagement metrics, and deliver actionable insights to the team with a strong emphasis on A/B testing.
- Email Marketing: Build and segment lists, design compelling campaigns, and monitor results to improve open and click-through rates.
- Content Scheduling: Upload, schedule, and maintain content across LinkedIn, website, and email platforms in alignment with ou...