Digital Marketing Specialist

Responsibilities

Strategy & Campaigns

• Develop and implement comprehensive digital marketing strategies aligned with company and brand objectives.
• Plan, manage, and optimize integrated multi-channel campaigns (Website, SEO/SEA, Paid Social, Email, Content, Marketing Automation).
• Translate business objectives into effective customer journey, funnel, and touchpoint concepts.

Performance & Management (Focus)

• Continuously monitor the performance of key KPIs (e.g., Conversion, ROI, ROAS, CAC).
• Identify and implement data-driven optimization measures (A/B testing, funnel & UX optimization).
• Prepare reports and presentations for management and stakeholders.

Content & Channels

• Responsible for content strategy, editorial p...