Digital Marketing Specialist

Description

Reporting to the Senior Director of Marketing & Communications, the Digital Marketing Specialist will play a key role in developing, executing, and optimizing digital marketing projects to drive brand awareness, engagement, and conversions for our various brands. This versatile position blends digital marketing analytical expertise with hands-on design work, involving the creation of compelling assets and interactive content that integrates best practice UX to attract consumers and guide them through various stages of the purchase funnel.

The specialist will analyze campaign performance across various brands and product categories, providing actionable insights and data-driven recommendations to optimize strategies. With a strong understanding of digital shelf metrics, UX, information architecture, website best practice and eCommerce retail advertising (Amazon, Walmart, Target, etc.), this well-rounded digital expert will drive...