Foresters Financial Services, Inc.
Digital Marketing Specialist for Email Campaigns
Job Description
Join Foresters Financial as a Digital Specialist, focusing on B2B email campaigns and site content management. Your role is pivotal in enhancing customer engagement through effective digital strategies.
In this role, you will be responsible for executing marketing campaigns through the development and deployment of emails and managing content on digital platforms. The ideal candidate should have a strong knowledge of Salesforce Marketing Cloud and Sitecore, along with excellent coding abilities. Your keen attention to detail will ensure flawless execution in a fast-paced environment.
Key Responsibilities:
• Develop and deploy effective email marketing campaigns
• Set up and test campaigns in Salesforce Marketing Cloud
• Manage content publication on Sitecore B2B sites
• Conduct quality assurance for email journeys
• Analyze campaign performance and provide insights
Requirements:
• Computer science diploma or related education
• 2 to 4 years of experience i...
In this role, you will be responsible for executing marketing campaigns through the development and deployment of emails and managing content on digital platforms. The ideal candidate should have a strong knowledge of Salesforce Marketing Cloud and Sitecore, along with excellent coding abilities. Your keen attention to detail will ensure flawless execution in a fast-paced environment.
Key Responsibilities:
• Develop and deploy effective email marketing campaigns
• Set up and test campaigns in Salesforce Marketing Cloud
• Manage content publication on Sitecore B2B sites
• Conduct quality assurance for email journeys
• Analyze campaign performance and provide insights
Requirements:
• Computer science diploma or related education
• 2 to 4 years of experience i...