Definity Financial Corporation
Digital Marketing Operations Manager with DV360 Focus
Job Description
Pursue an exciting role as a Digital Marketing Operations Manager, specializing in DV360, to optimize high-performing campaigns for top insurance brands, including Sonnet and Petline. Leverage your analytical prowess for impactful results.
This position allows you to lead campaign setups, manage GMP operations, and maintain data integrity across marketing efforts. You’ll use insights derived from campaign performance to refine workflows and strategies while collaborating with tech partners. Stay updated on digital trends to enhance future initiatives.
Key Responsibilities:
• Lead setup and trafficking for DV360 campaigns
• Manage CM360 and conversion tracking for optimal performance
• Own the marketing data warehouse for seamless reporting
• Define workflows to enhance cross-functional team execution
• Optimize audience strategies and bidding processes
Requirements:
• At least 4 years in programmatic marketing
• Degree in Marketing, Business, or Analytics<...
This position allows you to lead campaign setups, manage GMP operations, and maintain data integrity across marketing efforts. You’ll use insights derived from campaign performance to refine workflows and strategies while collaborating with tech partners. Stay updated on digital trends to enhance future initiatives.
Key Responsibilities:
• Lead setup and trafficking for DV360 campaigns
• Manage CM360 and conversion tracking for optimal performance
• Own the marketing data warehouse for seamless reporting
• Define workflows to enhance cross-functional team execution
• Optimize audience strategies and bidding processes
Requirements:
• At least 4 years in programmatic marketing
• Degree in Marketing, Business, or Analytics<...