CI Financial
Digital Marketing Lead
Job Description
Role Summary
We are currently seeking a Lead, Digital Marketing to join our Digital Marketing team.
In this role, the successful candidate will report to the Senior Manager, Digital Marketing and will work within the marketing group on the strategic development and execution of integrated digital marketing initiatives, overseeing projects related to websites, email marketing campaigns, social media, webinars, and other digital initiatives.
What You Will Do
- Receive and review digital marketing requests, validating scope, objectives and business requirements with stakeholders including legal and compliance departments and external vendors.
- Support email, social media and webinar campaign planning, development and execution, including reviewing content against brand guidelines, industry best practices and evolving A/B testing insights.
- Regularly monitor website content for accuracy, facilitatin...