Digital Marketing Lead

Responsibilities

• Receive and review digital marketing requests, validating scope, objectives and business requirements with stakeholders including legal and compliance departments and external vendors.
• Support email, social media and webinar campaign planning, development and execution, including reviewing content against brand guidelines, industry best practices and evolving A/B testing insights.
• Regularly monitor website content for accuracy, facilitate update requests to ensure content and resources are kept up to date and compliant with industry regulations and ensure it’s SEO-optimized.
• Support intranet development, facilitate content updates and drive user experience.
• Collaborate with various business units in support of all their digital marketing requirements, owning and managing committed deliverables through our workflow platforms.
• Identify and develop opportunities to improve internal processes and customer exp...