Digital Marketing Executive

Key Responsibilities

• Plan, manage, and optimize paid ad campaigns (Google Ads, Meta, LinkedIn).
• Develop engaging content for web, email, and social media.
• Track and analyze campaign performance using Google Analytics and other tools.
• Conduct keyword research and implement SEO best practices.
• Manage CRM campaigns and lead generation funnels.
• Collaborate with design and counseling teams for content alignment.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 1 year of experience in digital marketing (education sector preferred).
• Proficiency with SEO, Google Ads, Meta Business Suite, and email marketing tools.
• Basic design skills using Canva, Adobe, or similar tools.
• Strong writing and creative thinking abilities.