Hôtel Manoir Sherbrooke
Digital Marketing & E-Commerce Specialist
Job Description
- Develop, implement, and manage comprehensive digital marketing strategies aligned with business objectives.
- Plan and execute online marketing campaigns across multiple digital channels including Google Ads, Meta (Facebook & Instagram), email marketing, SEO, and display advertising.
- Analyze campaign performance and optimize based on KPIs such as ROAS, CPA, CTR, and conversion rate.
E-Commerce Management
- Manage and optimize the company’s e-commerce platforms (Booking.com, Expedia, MEWS, Hotels.com or similar).
- Monitor pricing, promotions, and online marketing to maximize sales performance.
- Improve customer journey and conversion funnel through UX/UI and CRO (Google Analytics 4 ) best practices.
Analytics & Reporting
- Track, analyze, and report website and campaign performance using tools such as Google Analytics, Google Search Console, and CRM (Hub...