Canadian Tire Corporation
Digital Banking Strategy Vice President
Job Description
Shape the future of digital banking as the Vice President of Product & Digital Banking Strategy at CTB. This pivotal role focuses on strategic oversight and customer engagement.
You will be responsible for leading the development of CTB’s product offerings, ensuring high performance in customer acquisition and experience strategies across digital channels. Collaborating cross-functionally, you will help maximize value within CTB’s retail ecosystem while ensuring industry compliance and fostering customer loyalty.
Key Responsibilities:
• Direct product strategy and market execution
• Manage customer acquisition initiatives across retail and digital
• Supervise customer lifecycle management efforts
• Implement leading-edge digital customer experiences
• Drive organization-wide transformation for growth
Requirements:
• In-depth experience in product and digital banking
• Ability to formulate effective banking strategies
• Understanding of digital finance t...
You will be responsible for leading the development of CTB’s product offerings, ensuring high performance in customer acquisition and experience strategies across digital channels. Collaborating cross-functionally, you will help maximize value within CTB’s retail ecosystem while ensuring industry compliance and fostering customer loyalty.
Key Responsibilities:
• Direct product strategy and market execution
• Manage customer acquisition initiatives across retail and digital
• Supervise customer lifecycle management efforts
• Implement leading-edge digital customer experiences
• Drive organization-wide transformation for growth
Requirements:
• In-depth experience in product and digital banking
• Ability to formulate effective banking strategies
• Understanding of digital finance t...