Job Description
Here’s what you’ll deliver:
Lead the strategic development, execution and ongoing optimization of paid search and social media campaigns across all of our accounts;Review analytics to identify performance trends and actionable opportunities;Actively manage paid campaign budgets and the allocation of budgets, balancing audience demand opportunities with volume and profitability;Assist with the development of ad copy, and actively split-test for performance improvements;Provide weekly performance results and insights to internal stakeholders;Collaborate with regional marketing teams to ensure alignment of messaging and initiative focus;Manage, update, and distribute forecasts and search demand analysis;Ensure paid search and social best practices are employed;Stay on top of industry trends and platform/provider updates while evaluating opportunities for innovation;Conduct keyword res...