BlackToe Running Inc.
Digital Ads & Performance Marketing Manager
Job Description
BlackToe Running is building Canada’s premier run specialty brand — combining retail, community, and performance-driven e-commerce.
We’re hiring a Digital Ads & Performance Marketing Manager to own and scale paid acquisition while helping drive smarter decisions across email, creative, and overall online performance.
WHAT YOU’LL DO:
Own and optimize Meta (Facebook/Instagram), Tik Tok and Google (Search, Shopping, YouTube) campaigns
Manage budgets, targeting, testing, and performance (ROAS, CAC, MER)
Drive performance insights across paid media and Klaviyo to improve customer acquisition and retention
Analyze email performance (campaigns and flows) and identify opportunities to improve segmentation and revenue
Build a structured creative testing engine (weekly testing, clear winners, scaling)
Collaborate with e-commerce, marketing, and communications to align campaigns across channels
WHO YOU ARE:
...
We’re hiring a Digital Ads & Performance Marketing Manager to own and scale paid acquisition while helping drive smarter decisions across email, creative, and overall online performance.
WHAT YOU’LL DO:
Own and optimize Meta (Facebook/Instagram), Tik Tok and Google (Search, Shopping, YouTube) campaigns
Manage budgets, targeting, testing, and performance (ROAS, CAC, MER)
Drive performance insights across paid media and Klaviyo to improve customer acquisition and retention
Analyze email performance (campaigns and flows) and identify opportunities to improve segmentation and revenue
Build a structured creative testing engine (weekly testing, clear winners, scaling)
Collaborate with e-commerce, marketing, and communications to align campaigns across channels
WHO YOU ARE:
...