Demand Generation Lead

We are seeking a driven and data-oriented Demand Generation Lead to own and optimize the full-funnel growth engine across paid media, content touchpoints, partner channels, and events.

This role will support agency relationships before transitioning into greater in-house ownership of performance marketing strategy and execution. The ideal candidate understands how to connect marketing activity directly to pipeline and revenue, and can confidently collaborate with Sales and strategic partners (NetSuite & Salesforce ecosystems) to drive measurable growth.

Appficiency is an equal opportunity employer.

The Commitment

• Plan, execute, and optimize demand generation campaigns across email, paid search, paid social, content syndication, and events to drive qualified leads.
• Manage agency relationships initially, with a roadmap toward increased in-house ownership.
• Own budget allocation, testing strategies, audience segmentation, an...