CRM Senior Manager

About the Role

We are looking for a Growth Marketing Manager to lead and scale our CRM  marketing initiatives in Brazil for a fast-growing international iGaming company. This role will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels. Your focus will be on creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation, and cross-sell objectives for Sportsbook and Casino members.

This role will work closely with global teams and local partners to execute high-impact campaigns that accelerate growth and strengthen the brand in the Brazilian market.

Main Responsabilities:

• Develop a comprehensive, data-driven CRM strategy for the local market in collaboration with the HQ team taking into account local compliance, market conditions and competition;