Cirque du Soleil Entertainment Group
CRM Optimization Strategist - Hybrid Role
Job Description
Join Cirque du Soleil as a CRM Performance and Optimization Strategist in a hybrid environment. Focus on enhancing customer engagement and maximizing revenue through strategic CRM initiatives.
In this permanent position, you will drive measurable business outcomes by owning the dynamic performance loop for CRM programs. Collaborating across marketing, sales, and content disciplines, your mission involves crafting data-driven strategies for segmentation and campaign management to boost customer lifetime value.
Key Responsibilities:
• Act as the performance lead for assigned shows
• Translate business objectives into actionable CRM KPIs
• Lead the execution of targeted CRM campaigns
• Implement structured testing programs for optimization
• Report on campaign performance and strategic insights
Requirements:
• At least 5 years in CRM or lifecycle marketing
• Proven expertise in email marketing and data segmentation
• Familiarity with A/B testing and campai...
In this permanent position, you will drive measurable business outcomes by owning the dynamic performance loop for CRM programs. Collaborating across marketing, sales, and content disciplines, your mission involves crafting data-driven strategies for segmentation and campaign management to boost customer lifetime value.
Key Responsibilities:
• Act as the performance lead for assigned shows
• Translate business objectives into actionable CRM KPIs
• Lead the execution of targeted CRM campaigns
• Implement structured testing programs for optimization
• Report on campaign performance and strategic insights
Requirements:
• At least 5 years in CRM or lifecycle marketing
• Proven expertise in email marketing and data segmentation
• Familiarity with A/B testing and campai...