TuroUK Ltd
CRM Lifecycle Marketing Manager
Job Description
About the team
The CRM Customer Lifecycle Manager will help grow our customer engagement and acquisition through our owned channels (email, app engagement, referral, loyalty / promos, etc.).
Responsibilities
- Define life‑cycle strategy and devise tactics in line with the strategy.
- Create customer journey flows and activate campaigns in MoEngage.
- Follow‑up with reporting and communicate results to stakeholders.
- Work with the creative team to plan asset delivery for campaigns.
- Work with Data teams to build long‑term reporting for CRM campaigns and experiments.
- Build and execute experimentation pipeline, iterate and enshrine tests as appropriate.
Qualifications
- Bachelor’s degree in marketing or a quantitative field required.
- 5+ years of experience in CRM / Customer Engagement Marketing / Lifecycle Marketing.
- Proficiency in reporting tools such as DOMO, Google Analy...