CRM & Automation Marketing Specialist
Job Description
What you’ll do:
HubSpot Mastery: Architect and optimize complex workflows, lifecycle stages, and advanced lead scoring models to hit MQL and upsell targets.
Daily Operations: Execute and monitor daily deployments of Email and WhatsApp campaigns with 100% technical accuracy.
Revenue & Upsell Focus: Build automated journeys specifically designed for product upsell and cross-sell, increasing the lifetime value of our contacts database.
Data Hygiene & Health: Own the integrity of our HubSpot database. You will ensure properties are correctly mapped, data flows are seamless, and the portal remains clean and scalable.
Stakeholder Management: partner with sales teams to ensure lead handoff is seamless and feedback loops are active; collaborate with global marketing teams to align on technical standards, tool updates, and best practices; handle relationships ...