Mitalent Consulting
Consumer Technical Insight Manager
Job Description
SUMMARY
The CTI Manager ensures products delight consumers and pets by driving consumer insights into product development. This role partners with Marketing (pre-DB gate) to shape Product Briefs and with R&D (post-DB gate) to deliver target consumer experiences. Key responsibilities include leading innovation framing, governing in-home product performance testing, and bridging technical and consumer perspectives to support China's growth agenda.
RESPONSIBILITIES
1. Co‑develop innovation pipeline with Marketing and Product Development
- Contribute to PMR/Step 1 forums and local Growth Planning sessions to support innovation that meets China Petcare growth targets.
- Facilitate innovation framing sessions with stakeholders to ensure desirable, viable, feasible direction.
- Recommend product development or portfolio strategy based on existing knowledge and new research ...