Job Description
Core Responsibilities
Lead Response (Speed = Opportunity)
- Respond to inbound leads from Instagram, website, and referrals
- Call new leads as the first point of contact
- Follow up via call and SMS if no answer
- Maintain consistent follow-up (3–5 attempts per lead)
Lead Qualification (Core Function)
You will assess and filter leads based on:
- Project type (Backyard, ADU, Full Remodel, etc.)
- Budget alignment with luxury construction standards
- Timeline (serious buyers vs. just exploring)
- Decision-maker confirmation (speaking to the owner or not)
Appointment Setting (Authority-Based Approach)
Appointments are positioned, not requested.
Example tone:
“We typically start with a design consultation where we go over your vision and possibilities. Based on what you shared, you’d be a great fit.”
- Offer 1–2 available time slots...