Link-Worldwide
Business Analyst (Guadalajara)
Job Description
Responsibilities
- Manage lead lists and CRM campaigns, ensuring compliance and accuracy of details.
- Oversee the development of targeted invite lists for marketing tactics, coordinating with other teams as needed.
- Collaborate with teams outside of marketing, such as our Business Intelligence / Data Analytics team, to prepare advanced analytics and insights.
- Generate recurring reports and dashboards to provide insights on key performance indicators (KPIs) and marketing ROI.
- Collaborate with marketing teams to answer questions, provide insights and develop actionable recommendations.
- Coach marketing executives on the use and interpretation of the results, with a clear understanding of marketing operations reporting.
- Understand systems and operating model to identify data gaps and improvement areas.
- Act as the primary liaison for all Marketing-related inquiries and issues, swif...