Kawan Lama Group
Brand Marketing Manager
Job Description
About The Role
You will develop a strategy for creating a brand image that in line with the company's vision, mission and philosophy, to create a positive and unique company identity and personality, so it is different from other companies, and can attract and raise awareness for consumers.
What will you be doing?
- Develop short-term and long-term brand guidelines for business unit brands and private brands (brand logos, advertising tools, etc.)
- Develop policies and design standardizations including size, color, shape, words, etc.
- Prepare a brand activity budget to ensure all planning runs efficiently according to the set budget.
- Coordinate research & benchmark activities to explore and obtain alternative ideas in creating unique and creative designs but still display brand characteristics.
- Monitor and analyze brand performance periodically, in order to provide recommendatio...