Maple Leaf Foods
Brand Manager
Job Description
The Opportunity
Build the future of one of Canada’s most iconic and trusted food brands. As Brand Manager for Maple Leaf, you will lead a national, high‑visibility brand portfolio—Maple Leaf, Prime, Natural Selections, and Mighty Protein—and drive growth, equity, and commercial results.
Compensation: $94,000 – $141,000 CAD base with an annual short‑term incentive.
Snapshot of a Day‑in‑the‑Life
- Lead the growth agenda for Maple Leaf across Canada, accountable for market share, penetration, brand equity, and profitable sales growth.
- Own outcomes: set clear priorities, allocate time, talent, and investment to high‑impact initiatives.
- Develop and execute demand‑creation strategies, both in‑store and digitally, supporting multi‑category growth.
- Partner with creative and media agencies to create memorable, measurable consumer experiences that drive performance.
- Coach and develop a team of two marketing ass...