Nestlé Waters Lebanon
Brand Manager
Job Description
Main Purpose of Job
Secure brand positioning, delight target consumers monitor market evolution, develop studies, analyse Market share to generate strong brand building results.
Key Outputs:
•List the main results which the job must deliver to achieve its purpose.
• Write brand plans and ensure completion of activities to achieve business objectives.
• Position brand and reinforce brand equity, plan, and execute ATL campaigns & BTL activations.
• Know the consumer deeply (Target the right consumers/ shoppers and understand their insights & Perceptions)
• Implement Brand Portfolio Strategy & Monitor Price Strategy for each brand and format (Promotion events…)
• Position a strong I&R Plan to match consumer needs.
• Manage the implementation of brand plans. Understand business impact & manage PFME investments.
• Manage relation with advertising agencies.
• Ensure full compliancy with Nestle Policy & bes...
Secure brand positioning, delight target consumers monitor market evolution, develop studies, analyse Market share to generate strong brand building results.
Key Outputs:
•List the main results which the job must deliver to achieve its purpose.
• Write brand plans and ensure completion of activities to achieve business objectives.
• Position brand and reinforce brand equity, plan, and execute ATL campaigns & BTL activations.
• Know the consumer deeply (Target the right consumers/ shoppers and understand their insights & Perceptions)
• Implement Brand Portfolio Strategy & Monitor Price Strategy for each brand and format (Promotion events…)
• Position a strong I&R Plan to match consumer needs.
• Manage the implementation of brand plans. Understand business impact & manage PFME investments.
• Manage relation with advertising agencies.
• Ensure full compliancy with Nestle Policy & bes...