APTPUO - Fall 2026 - ADM4326A - Digital Marketing Technologies

Posting Reason:

New Position

Location:

Ottawa, ON

Academic Period:

2026 Fall Semester

Faculty:

École de gestion Telfer / Telfer School of Management

Academic Unit:

Telfer School of Management

Course Title:

Digital Marketing Technologies

Course Code:

ADM4326

Section:

A

Course Description:

The Internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as business intelligence gathering, competitive analysis, customer analysis, customer relationship management, supply chain management, new product development, branding, positioning, p...