Alfa Romeo Brand & Business Manager

**The Brand & Business Manager is the strategic lead for one or more nameplates within the Alfa Romeo product portfolio.
** This role is responsible for defining and executing the go-to-market strategy across the entire business cycle of each vehicle, from product definition to end-of-life.
He/She drives alignment across product content, pricing, volume planning, marketing strategy, network development, sales performance, profitability, incentive recommendations, and lifecycle management.
This position acts as the central point of coordination between brand strategy and business execution, ensuring the brand's positioning and financial objectives are consistently achieved.
**Strategic Functions**
- Develop effective product positioning by conducting competitive pricing index analysis, aligning brand heritage with luxury market expectations, and defining volume, mix, and pricing forecasts.
- Evaluate market insights, including customer demographics, inflow/out...