AI UGC Growth Lead

We're The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact.

We're looking for an AI UGC Growth Lead to build and scale our short-form content engine across social media platforms. You'll combine AI, content strategy, and performance marketing to create systems that consistently produce high-performing UGC content that drives attention, engagement, leads, installs, and sales. If you're obsessed with viral content, growth experimentation, and turning winning ideas into repeatable processes, you'll fit right in.

What You'll Be Crafting

• Lead and scale our AI-assisted UGC content department across TikTok, Instagram Reels, YouTube Shorts, and other short-form platforms.

• Create and manage high-volume content production systems that consistently generate, test, and optimi...