RCL - Reitmans Canada Ltd/Ltée
Advanced Performance Media Manager Role
Job Description
Lead as a Performance Media Manager, shaping digital strategies for robust growth. Transition media practices to prioritize data security and AI innovation in a flexible, hybrid workplace.
In this strategic role, you will oversee a talented media team while implementing a forward-thinking first-party data strategy. Guide the organization through the complexities of digital metrics, focusing on metrics that directly impact business. Your leadership will be crucial in merging brand-building efforts with performance-driven tactics.
Key Responsibilities:
• Develop comprehensive digital strategies for customer engagement
• Present incrementality testing results and MMM insights
• Oversee audience segmentation to enhance ad performance
• Lead integration for immediate performance and long-term equity
• Mentor teams on automation and data literacy
Requirements:
• 5+ years in digital media with client management
• In-depth knowledge of digital media platforms
•...
In this strategic role, you will oversee a talented media team while implementing a forward-thinking first-party data strategy. Guide the organization through the complexities of digital metrics, focusing on metrics that directly impact business. Your leadership will be crucial in merging brand-building efforts with performance-driven tactics.
Key Responsibilities:
• Develop comprehensive digital strategies for customer engagement
• Present incrementality testing results and MMM insights
• Oversee audience segmentation to enhance ad performance
• Lead integration for immediate performance and long-term equity
• Mentor teams on automation and data literacy
Requirements:
• 5+ years in digital media with client management
• In-depth knowledge of digital media platforms
•...